Like most business owners, you want to increase your conversion rate. More conversions mean more sales and more money in your pocket! In this blog post, we will discuss landing page best practices proven to convert more in 2023. Landing pages are essential elements of a successful online marketing campaign, so it is crucial to get them right. We will go over everything from design to copywriting to ensure your landing pages effectively turn website visitors into paying customers.
Go with the Simple Form
Long forms are quickly becoming outdated. Not only do they take away from your primary message, but they can also be confusing and time-consuming for visitors. A simple form with the necessary fields is more concise and converts customers over time. If you want surefire results, go with the simple form.
Make Sure your CTA Button Stands Out
The CTA (call to action) is one of the essential elements on a landing page, but it is easy to overlook when so many other elements are vying for attention. Make sure your CTA button stands out from everything else on the page so visitors can easily find and click it. Please choose a color that stands out against the rest of the page, and make sure it is visible wherever people view your page.
Utilize Customer Reviews
Potential customers want to know what others who have used your product or service have to say about it. Showing customer reviews gives visitors a better idea of what kind of experience they can expect when they use your product or service. Reviews add credibility and trustworthiness to your offering and help convince potential customers that you are the right choice.
Keep it Mobile-friendly
More people are accessing websites from their mobile devices, which means your page needs to optimize for mobile viewing. Make sure everything is visible and readable on both desktop and mobile screens, so visitors can access the information they need regardless of their device.
Optimize for Speed
No one likes a slow-loading page, and visitors will abandon it before seeing what is on offer. Make sure your page optimizes for speed, so users can access the information they need quickly and easily. It will lead to a better user experience and higher conversion rates.
Clearly State what is in it for the visitor
Ensure your landing page clearly states what is in it for the visitor. People need to know that they are getting something of value when they provide their information, so be clear about why they should trust you and how your offering will benefit them. Make sure you communicate this clearly and concisely, so visitors know what to expect.
Never Ignore Retargeting
Retargeting is one of the most effective and cost-efficient marketing techniques in 2023. It is a powerful tool for targeting users who have already visited your website or interacted with your product. Retargeted ads are highly customizable and often personalized based on user behavior and interests. Through retargeting, you can reach out to customers who were almost ready to convert but never completed the process. Optimize Your Call-to-Action (CTA)Your call-to-action is a vital part of your landing page, and it should design to take advantage of every conversion opportunity available.
Make Purchase Easy
A smooth and intuitive checkout experience is essential for driving conversions. If checkout takes less time, customers may give up before they hit the buy button. To ensure a positive experience:
- Use single-page checkouts that are easy to fill out and understand.
- Make sure your payment gateway is dependable and secure.
- Provide customers with multiple payment options to choose their preferred method.
- Ensure there are no broken links on the page or unexpected redirects that could lead to confusion.
Offer Deals and Promotions
Discounts and promotions can be powerful conversion tools. Consider offering discounts for first-time buyers, loyalty rewards for repeat customers, or bundle deals to entice customers to buy more. You can also set up a coupon code system to track your promotions’ success and target specific customer segments.
Create an Engaging Design
Your landing page design should be visually appealing and engaging. Use compelling visuals that draw attention to your product or service. Make sure the text is easy to read, with a clear font and adequate spacing between lines. Use bright colors to add interest and make it obvious which parts of the page you should click. Finally, test different layouts to determine which one yields the best results.
Provide Social Proof
Social proof is a fantastic way to build trust and credibility on your landing page. It includes customer testimonials, ratings, reviews, or logos of respected brands. You can also feature quotes from industry experts or influencers familiar with your product or service. These elements help customers feel more confident about making a purchase.