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Instagram Story Ideas to Use with Influencers In 2023

As technology continues to evolve, so do brands’ ways to promote their products and services effectively. One of the most successful trends in digital marketing is working with influencers on Instagram Stories. This guide will provide a few ideas on using Instagram Stories with influencers in 2023 to get maximum engagement and reach from your target audience. From creative video content to interactive polls and quizzes, these ideas will help you leverage the power of influencer marketing to ensure success for your business.


Polls are a great way to engage with influencers in 2023. These allow brands to gather feedback quickly and easily from an engaged audience, which is invaluable for market research projects. Influencers can post polls on their Instagram stories and gain insight into the interests and desires of their followers in real time. Brands can use this information to tailor their campaigns around their target audience’s interests and develop effective influencer-led marketing strategies. They are an essential tool for influencers in 2023, offering a great way to gain valuable insights into their followers.

Visual Content

Visual content is becoming increasingly important in 2023, particularly when working with influencers. Working with influencers can add a unique twist to your visual content ideas, like having them photograph themselves wearing or using your product creatively. Influencers can also provide behind-the-scenes glimpses into their lives, giving viewers an authentic look at your brand. Utilize Instagram Stories with visuals like Boomerangs, GIFs, and videos for maximum impact. This will showcase the range of your product and give users a more dynamic view.

Q&A Sessions

Q&A sessions with influencers are a great way to increase engagement and connection with your audience. By letting followers ask their favorite influencers questions, they can gain better insight into their lives and personalities. Influencers can also use Q&A sessions to showcase their knowledge and expertise in their chosen field, whether it be fashion, beauty, lifestyle, or any other topic. Q&A sessions with influencers can be used as a promotional tool as the influencer can talk about their latest products or services. This will help increase the visibility of their brand and create a buzz around it. It is also an effective way to boost engagement on their profile, as followers are more likely to comment and leave questions for the influencer.

Behind the Scenes

Behind the Scenes, stories are an effective way to leverage influencer partnerships in 2023. This type of content can show how products are made, what goes on behind closed doors, and the people who make it all happen. It gives your audience an inside peek into the production process and helps to create a connection between them and your brand. Influencers can also use Behind the Scenes stories for fun activities such as photoshoots or live Q&As with their followers, creating an engaging experience. Influencers can also use it to highlight their creative work and show off the end product. The Scenes stories are an effective way to use influencers for marketing in 2023.

Live Streaming

Live streaming is an increasingly popular way to collaborate with influencers in 2023. It allows you to interact directly with your audience and provides a platform for influencers to amplify their message. Live streams can be enhanced with interactive features such as polls and quizzes, which can help engage viewers more meaningfully over an extended period. With this feature, it’s easy to combine brand promotion with entertaining and educational content for your followers. Through live streaming, brands and influencers have the potential to build a strong, lasting relationship with their audiences. This is an innovative way to use Instagram Stories in 2023.


In 2023, tutorials will be an increasingly popular way to engage with influencers on Instagram. They can provide a deeper level of information on a particular topic or teach followers a specific skill. Tutorials can help influencers build trust with their audience, as it shows that they are knowledgeable and have something valuable to share. Tutorials showcase the products or services the influencer offers. They can be used as a way to drive sales, as well as build brand loyalty and advocacy. Tutorials have become one of the most effective ways to engage with influencers on Instagram in 2023.

Interactive Challenges

Interactive Challenges are an ideal way to engage with influencers in 2023. These challenges can be used to encourage fans to participate in creative activities, from sharing photos or videos to playing games. Influencers can also create custom challenges to help spread awareness of their brand and products. The key to making Interactive Challenges successful is to keep them entertaining and interactive for followers. This encourages fans to participate in the challenge and increases engagement with the influencer’s content. Furthermore, influencers can add polls or quizzes as part of the challenge to add an extra layer of engagement. Influencers can give participants even more motivation to join the challenge by offering rewards or incentives.


Contests and giveaways are an exciting way to engage with influencers in 2023. They provide a great opportunity for brands to promote their products and services by giving away freebies or discounts to participants. Influencers can help spread the word about your contest or giveaway on their social media channels to boost exposure and attract more involvement. Contests and giveaways incentivize influencers to participate in campaigns since they could win something from your brand. Plus, they often create a sense of urgency, driving more people to join with the chance of winning a prize. Contests or giveaways are a great way to foster engagement with your followers and even create new relationships with influencers. Ensure to include clear instructions about how entrants can participate in the contest or giveaway and any relevant hashtags associated with it.

In-App Shopping Experiences

In 2023, in-app shopping experiences on Instagram will be more popular than ever as an influencer marketing strategy. Brands can use this to their advantage by partnering with influencers and creating shoppable stories. These stories can include product demonstrations, tutorials, try-on hauls, and more so that customers can easily shop for the products they are interested in without ever leaving Instagram. This will be especially useful for encouraging impulse purchases directly from an influencer’s story, driving up sales, and increasing brand awareness. Influencers can also use tags to link products now in their stories, making the purchasing process more streamlined for followers. Instagram is developing new features to make shopping stories more interactive, such as allowing customers to rotate items in 3D or add products directly to their shopping carts from a story.

Final Thoughts

The possibilities for Instagram stories are endless. It is essential to keep current with trends and new technologies to create engaging and interesting content for followers. Collaborating with influencers can be a great way for brands to get their message out there. Instagram stories offer plenty of creative ideas for creating content that resonates with users. As technology continues to evolve, the available options for utilizing Instagram stories will only grow, making them an invaluable resource in 2023 for marketing and promotional activities. With the right influencer, you can reach a wide audience with your brand’s message excitingly and creatively.

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