Geofencing Marketing: What It Is and How Does it Work?

Geofencing Marketing

Suddenly your phone floods with location-based ads? Do these businesses know where to target their messages? The answer lies in geofencing marketing! Geofencing is a new form of digital marketing that can help drive customers to brick-and-mortar locations. Advertisers can send highly targeted messages to consumers’ mobile phones by drawing virtual boundaries around physical areas. […]