Understanding what keywords your competitors are using can be a key factor in beating them in the search engine rankings. Knowing how to check competitor keywords for SEO can help you narrow down the competition and increase your chances of ranking higher than them. In this article, we’ll explore the various ways you can check competitor SEO keywords and what benefits this research can provide. From tracking keyword rankings to studying competitors’ backlinks, you’ll gain insights into how your competitors are optimizing their websites for search engines and learn how to replicate that success. With the right strategies in place, you, too, can optimize your website to dominate the SERPs.

Track Competitor’s Keywords

Google Ads Keyword Planner

The Google Ads Keyword Planner is a great tool for researching your competitor’s keywords. It allows you to see the bid prices, search volumes of popular keywords in each market, and specific keyword ideas related to those terms. This can help you identify which words are used by competitors and give you insights into what type of content you should create to better compete in the market. This tool can also provide you with keyword phrases likely to convert or lead to a purchase, giving you an edge over your competition. With the Google Ads Keyword Planner, you will have all the information needed to create compelling content tailored to your target audience’s specific needs.


It provides an in-depth analysis of the top-performing keywords on competitors’ websites. It allows you to compare your keyword performance against theirs. With SEMrush, you can uncover new organic search opportunities and gain valuable insights into the competitive landscape. It offers real-time data, allowing you to monitor changes and adapt your SEO strategy quickly. You track keyword rankings for search engine optimization (SEO) and pay-per-click (PPC) campaigns. It analyzes backlinks from high-authority sources to improve your website’s performance. Get to know about Important Digital Marketing KPIs to Track to Improve Marketing Strategies.


Ahrefs is an invaluable tool for researching and tracking competitor keywords. You can easily see what keywords your competitors are targeting and adjust your SEO strategy accordingly. Ahrefs provides detailed reports to help you understand the search engine rankings of your competitors so that you can gain valuable insight into their strategies. With these insights, you can make smarter decisions about where to focus your effort and budget for the best results. All these features make Ahrefs an essential tool for any SEO strategy.

Moz Keyword Explorer

Moz Keyword Explorer is a powerful keyword research tool created by SEO experts. It allows users to uncover and monitor competitor keywords that can be used for SEO purposes. You can easily check the keyword ranking of your competitors. It determine which search terms are most popular among their target audience. This tool also helps you understand the competition for each keyword and identify new opportunities to improve your SEO efforts. Furthermore, it provides helpful insights about keyword trends and potential competitors so you can adjust your strategy accordingly. With Moz Keyword Explorer, you can easily keep track of the keywords used by your competitors and optimize your content for maximum visibility.


Kparser is a powerful tool for keyword research and analysis. It helps you gain insight into your competitors’ keyword usage, making better-informed decisions when optimizing your website for search engines. It provides comprehensive data on the keywords used by competitors, including their ranking position and frequency of use. This makes identifying opportunities to improve your SEO strategy easy so that you can rank higher in search engine results. With this, you’ll have the tools to stay ahead of the competition and maximize your SEO performance.


Search engine result pages (SERPs) are the web pages a search engine shows in response to a user-submitted query. SERPs contain lists of webpages, videos, images, and other material that match the given query. Knowing how your competitors rank on SERPs can help you optimize your content for better visibility. To check your competitors’ keywords and rank, you can use tools like Google Search Console or a keyword research tool like Uber suggest. These tools allow you to compare the search volume and ranking of different keywords, giving insight into which ones drive more traffic for your competitors.


SpyFu is an SEO and backlink analysis tool that allows you to see what keywords your competitors are ranking for. It also provides other useful insights into the competition’s SEO strategy, such as their top-performing pages, ads they’re running, and more. With SpyFu, you can gain valuable insight into which keywords your competitors are attempting to use and optimize for. This data is then used to form the basis of an effective SEO campaign strategy, helping you better understand what your competition is doing and how to beat them at their own game. Additionally, SpyFu offers tools such as competitor comparison reports and keyword research which can help inform your SEO optimization efforts.

Tips to Use Competitor’s Keywords

Identify your competitors

The first step in checking competitor keywords is to identify your main competitors and their current keyword targeting strategy. This can be done through research on the company website, blog posts, or other sources of content associated with the company.

Analyze competitor’s website

Analyzing a competitor’s website is the best way to get an idea of their keyword targeting strategy. Try looking for meta titles, meta descriptions, and H1 tags on the pages to understand better what keywords they are targeting.

Use tools like SEMRush or Ahrefs

Tools like SEMRush and Ahrefs are designed to help you gain insights into your competitors’ keyword targeting and SEO strategies. These tools provide detailed information such as the total number of keywords they target, their search volume, organic traffic, and more.

Analyze organic search rankings

You can also analyze a competitor’s organic search rankings to identify their core keywords. You can use tools such as Moz or Ahrefs to get an overview of the main search terms they are targeting and how well they are ranking for them.

Monitor your competitors’ social media

social media is a great way to keep track of your competitors’ keyword strategies. Look at their posts and see what keywords they use in titles and hashtags. This can give you an idea of their terms when targeting their audience.

Use keyword research tools

Using keyword research tools such as Keyword Planner or Answer the Public can help you identify potential keywords that your competitors may have missed. These tools will provide each keyword’s exact search volume and competition levels.

Check backlinks

Checking a competitor’s backlinks can help you identify any potential link opportunities that may be useful for your website. Analyze their backlink profile to see which pages rank highly and what anchor text is used.

Monitor competitor’s PPC campaigns

You can also analyze a competitor’s paid search campaigns to get an idea of their keyword targeting strategy. Look at the ads they are running and the keywords they are bidding on to see what terms they are focusing on in their campaigns.

Monitor competitor’s content

Monitoring a competitor’s blog posts and other types of content can give you an idea of their content strategy and the keywords they are targeting. Look at their post titles, meta descriptions, and other elements to better understand their keyword research tactics.


Researching competitor keywords is a great way to gain insight into your SEO performance and identify potential opportunities. Knowing which keywords to target can help you focus your efforts on the most profitable terms and develop better content that resonates with your audience. By leveraging data from search queries, you can refine and improve your overall keyword strategy, resulting in an effective SEO strategy that can help you generate more targeted traffic and higher conversions. With the right research, understanding how to check competitor keywords for SEO can be a powerful tool in your digital marketing arsenal.